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FLORIS RUSTIC is a natural oil produced by modern technology. It is considered very useful because the nutritive value of sunflower seeds is retained. Due to the content of vitamin E, the amount of which is higher than in the olive oil, it has a rejuvenating effect. FLORIS RUSTIC strengthens blood vessels and improves memory. Crude sunflower oil FLORIS RUSTIC has a golden color and a pleasant and delicious aroma. It fits perfectly any appetizer, marinade or salad.

FLOAREA SOARELUI SA (part of the TRANS OIL GROUP) successfully participated in the exhibition MADE IN MOLDOVA

More than 500 native producers took part in the traditional, annual National Exhibition MADE IN MOLDOVA at the MOLDEXPO International Exhibition Center. The exhibition was organized by the Chamber of Commerce and Industry of the Republic under the patronage of the Government in partnership with the Investment Agency. The entire Cabinet chaired by the Prime Minister, Ion Chicu, attended the opening of the exhibition.
The Prime Minister visited the booth of FLOAREA SOARELUI SA. The company's booth was situated in the central part of the main pavilion of MOLDEXPO. FLOAREA SOARELUI SA presented some interesting new products, such as the edible sunflower oil of new types in a variety of new packaging (FLORIS RUSTIC – sunflower oil for salads and sunflower refined oil FLORIS – HALAL certified), a new video presentation of FLORIS oil, eco-fuel briquettes under the trademark BRICO Store, etc. Thousands of visitors that came to the exhibition MADE IN MOLDOVA had the opportunity to familiarize with the new products and with the detailed information about them from the representatives of FLOAREA SOARELUI SA.
The attendants had the possibility to purchase the popular FLORIS oil, at the FLOAREA SOARELUI SA booth without retail margins. FLORIS oil is the well-known oil in the Republic of Moldova.

FLOAREA SOARELUI SA (Trans-Oil Group of Companies) introduced Halal standards.

At present, the Halal industry is one of the most promising and growing industries around the world.
Halal has long ceased to be a religious aspect and is rapidly becoming a recognizable brand and has occupied important niche in the global market. Halal food can be consumed by people of any nationality and religion, as in the broad sense it refers to the concept of purity. Purity of food is primarily a security utility for human health, the lack of food harmful preservatives and additives, compliance with the expiration date and storage conditions.

Eco-fuel briquettes under the trademark BRICO Store.

The briquettes are part of a range of renewable fuel emission of CO2 neutral. This should be more effective alternative compared to wood, they are easy to use. Combustion period is increased compared with wood, charcoal or coke, due to the high calorific power of 4889 kcal/kg, it does not impart odor or sparks, and storage is low. They compact package available in any quantity. Used multiplied: stoves, central heating, fireplaces, wood boilers.
Does not contain dyes, additives and it is readily ignite. No need cutting and growth. Briquettes do not need care, maximum humidity is 12.0% - equivalent to a dry wood for over two years. The ash from the combustion of 3.0% max can be used as a natural fertilizer.

In the height of summer, Trans-Oil Group of Companies just started producing a new astonishing off-season product at its fat-and-oil complex FLOAREA SOARELUI SA — FLORIS OLIVIO, which is the blend of sunflower and olive oils in the convenient bottle type of 0.5 liters.

According to the company's technologists, it is the top-quality product. The vegetable oils mix includes the basic product of the company Floarea Soarelui — refined and deodorized sunflower oil FLORIS (produced by the enterprise for almost two recent decades, and which technologies of production were brought to perfection), with added olive oil. The company imports olive oil from Greece — the EU country, which agricultural sector is associated with the great Mediterranean triad for millenniums: olive oil, cereals and grape wine.
The blend of FLORIS OLIVIO includes sunflower oil and olive oil in the ratio of 4:1. On the one hand, the reporting ratio provides the Moldavian consumer with the traditional set of vitamins (in particular, group E) contained in sunflower oil, and on the other hand, it enriches the product with the useful and delectable Mediterranean flavour.
In addition to the more balanced composition and higher nutritional content, the cost of the reporting sunflower-olive oils mix is cheaper than 100% olive oil. But it justifiably claims to the status of the premium product.
Moreover, the consumer will be able to enjoy the benefits of the product universality — FLORIS OLIVIO can be used without any losses of consumer characteristics, both in the process of product high-temperature treatment — cooking and frying, and for dressing of raw vegetable salads.
As a reminder, last summer the company Floarea Soarelui also offered the issue-related new product to its Moldavian consumers — crude sunflower oil FLORIS RUSTIC. In addition, the product is available in the ergonomic "garden-picnic" bottle of 0.5 liters, and it is marketed as the premium product, which has already become a success with the high-skilled chefs of Moldova. At the same time, FLORIS RUSTIC is the flavoured and bright "subject matter professional": oil for salad dressing, but not frying.
Therefore, in the current year the Mediterranean sunflower and olive oils mix FLORIS OLIVIO will join the Floris product line (in convenient consumer-oriented packaging — 0.5 l) of Floarea Soarelui.
In addition to FLORIS OLIVIO and RUSTIC FLORIS, on the Moldavian market the Floris product line also includes the well-known, classic, refined and deodorized sunflower oil FLORIS. In the nearest future, a number of new products of Floarea Soarelui SA will appear on the supermarket shelves — spicy and extremely appropriate for highly seasoned dishes on a hot August day, sunflower oil with spices. It is the bright oil for all intents and purposes — FLORIS CHILLI — with hot red chili pepper and allspice black peppercorn, as well as oil with garlic — FLORIS MUJDEI.
For several recent years, Floarea Soarelui realized a series of large-scale projects on the production modernization — reconstruction of workshops was aimed at improving of the products quality, and focused on the growth of its sales not only in bulk, but also in rather convenient packaging. Therefore, the Moldavian consumers significantly increased attention to packaged sunflower oil of the company. Also, the Chamber of Commerce and Industry of the Republic of Moldova awarded the company for achievements in the sphere of quality-2010. In the short term, modernization of the quality infrastructure of Floarea Soarelui created the required conditions for the company to start realizing the program of increasing of sales of packaged sunflower oil on the high-margin western markets — in the European Union, and the large-scale Eastern markets — to the Middle East and China. At the same time, the Floris product range certainly have rather good export potential, said the General Director of Floarea Soarelui SA, Stella Ostrovetchi.
Also, it should be noted that the highest quality of the consumer-oriented products of Floarea Soarelui is confirmed by the certificate of the most reliable international safety and quality management system ISO 22000, which the company already approved after the recent inspection at the enterprise in the current year.

https://www.apk-inform.com/en/agencynews/1502541

The Trans-Oil Group of Companies expands its sales markets at the MENA region (the countries of the Middle East and North Africa).

The International Middle East Grains & Oil Congress takes place at the Egyptian capital Cairo on March 11-12th 2019. It is organized by APK-Inform (Ukraine) information and analytical agency. Trans-Oil Group of Companies is the general sponsor of the forum.

The President of Trans-Oil Group Vaja Jhashi:
This event was not chosen randomly. Egypt is the largest importer of grain crops, ranking 1st in the world in wheat imports (12.5 million tons) and 5th place in imports of corn (9.7 million tons). Thus, Egypt is one of the main targeting market for agricultural products from Russia and Ukraine, as well as our group of companies from Moldova. The MENA market is not new to us, but every year we strive to expand our presence there.

Vaja Jhashi makes the opening speech to more than 200 Congress participants from 22 countries.
The Congress was also welcomed by His Excellency Dr. Ali El Mesalhy, Minister of Supply and Internal Trade of Egyptian Cabinet.
The Congress will assess the global and regional markets for grain, oil-seeds and the products made of it, as well as prospects for development in the nearest future.

Special attention at the Congress pais to the legal aspects of trade in Egypt, as a key player in the MENA market. Moldova will be represented by Thierry Beaupied as a promising supplier to the Egyptian market, he is the head of the trade department of the Trans-Oil Group. Tamaz Jhashi is Commercial Director of the Trans-Oil Group, he will represent the growing potential of the sunflower and the products made of it in Moldova. The general director of FLOAREA SOARELUI SA Stela Ostrovetchi will tell the forum participants about the worldwide consumption of sunflower oil due to its favourable distinguishing qualities, as well as the development of new products such as high-oleic and organic sunflower oil.

The following speakers will participate at the event: the General Secretary of the International Sunflower Oil Association (ISOA), a representative of the Egyptian State Foodstuffs Procurement Agency GASC, international experts in the establishment of prices and logistics, businessmen from Egypt, Libya, Jordan, China will also represent their markets.

The Trans Oil Group of Companies is the largest buyer and exporter of grains and oil-seeds in Moldova. The group includes 16 elevators throughout the country, capable to store more than 750 thousand tons simultaneously; there are also 2 oil extraction plants in Balti and Ceadir-Lunga with a production capacity of 1,200 tons per day and 400 tons of sunflower per day, respectively; 2 grain terminals and a terminal for sunflower oil in the Giurgiulesti International Free Port; as well as a number of agricultural, transport, infrastructure enterprises in the Ukraine, their own fleet of modern rail wagons, as well as a modern fleet of vehicles for freight traffic.

The year of 2018 became a benchmark one for TRANS OIL GROUP OF COMPANIES. The largest fat-and-oil plant in Moldova — FLOAREA SOARELUI SA (Bălți), completed the first phase of a major modernization project which covers reconstruction of the development section and a new oil extraction workshop. Trans-Oil, the parent entity, has already invested 10 mln EUR in modernization of the plant.

The project is designed to achieve several goals. The first goal is economic. The new investment will allow the factory to increase production volumes by nearly 30% — from 800 tonnes to 1200 tonnes per day of sunflower seed. The second goal is commercial. The project will upgrade the quality of the produced oil and improve the oil’s competitive advantage on the market. Lastly, the third goal is environmental. The new technology should minimize the environmental effect of any industrial processes.

— During this year, thanks to the addition of the advanced equipment, we managed to significantly increase the production of our oil while reducing manufacturing losses. Thus, the prime production cost was significantly reduced, said the General Director of FLOAREA SOARELUI SA, Stella Ostrovetchi. — The highest level of technological development provides us with additional commercial benefits, such as being able to purchase raw materials at the most attractive prices as well as implementation of efficient tools for providing advancements to agricultural producers. These developments will motivate agrarians to increase their yield figures through use of the latest technologies of soil treatment, seed material, and crop protection products.

The next stage of development for FLOAREA SOARELUI SA is the construction of a new elevator complex. The additional storage capacities will increase the current factory storage capacity from 35 thsd tonnes to 70 thsd tonnes of sunflower seed. The project is scheduled to be completed in October-November of 2019.

https://www.apk-inform.com/en/exclusive/topic/1106030

By way of the official awards ceremony within the 15th jubilee competition, held by the Chamber of Commerce and Industry of Moldova jointly with the State Agency for Intellectual Property (AGEPI), FLOAREA SOARELUI SA was awarded with the following distinctions:

- Grand Prix for REBRANDING – FLORIS trade mark.
- Grand Prix in the nomination DEBUT – of  RĂSĂRIT trade mark.
- Grand Prix FOR HIGH ACHIEVEMENTS IN QUALITY – to the FLOAREA SOARELUI SA.
- Grand Prix in the category WOMAN IN BUSINESS – to Stela Ostrovetchi, General director of the FLOAREA SOARELUI plant.

The process of rebranding of FLORIS trade mark - sunflower oil of the highest quality - was carried out in 2017. Successfuly restyled logo corresponds to modern world trends. The goal of restyling was to emphasize the individual shape and easily identifiability on objects of any size. This was implemented by using a hard-angled marking.

FLORIS products are exported world-wide and the new logo has successfully passed transliteration into the Arabic and Hindi alphabet, as well as Chinese characters.

The new trademark of RĂSĂRIT sunflower oil successfully debuted on retails in 2017. Alongside the company’s output such as FLORIS, Mister Cook, Aroma Soarelui, Privolie, RĂSĂRIT trade mark immediately gained the buyers’ appreciation after entering the market and ranked a worthy position in the assortment of goods produced by the FLOAREA SOARELUI SA.

The most prestigious nomination in the Trade Mark of the Year competition is the award for high achievements in quality. This is confirmed by the fact that the competition commission includes experts from the Chamber of Commerce and Industry of Moldova, the Center for Accreditation, the Institute for Standardization and Metrology, the Agency for the Protection of Consumer Rights, the Patronage Association in the field of product conformity and the East Europe Foundation. This premium was awarded to the FLOAREA SOARELUI sunflower oil production plant, located in Balti - the northern capital of Moldova.

The plant has been managing for many years by Stela Ostrovetchi, who was awarded with a premium in the category WOMAN IN BUSINESS. Under her leadership, jointly with the support of TRANS OIL shareholders, the FLOAREA SOARELUI plant is constantly being modernized, its production capacity is increasing and the quality of its products is highly valued in the markets of Europe, the Middle East, Asia and Africa.